The goal of this project was to create a brand identity for a person or company of choice. I chose my sister "Jojo," who plays division one ice hockey for St. Cloud State University. The project included creating a logo as well as deliverables and a brand guideline to be presented directly to the client. I decided to use the shape of a star to illustrate "star status" and although I chose the colors to match that of her current team, they are easily interchangeable if need be. I also chose to include her signature for further clarification of her identity if the logo of her nickname wasn't clear enough.
